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24 Women Veterans Get a Makeover

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24 Women Veterans Get a Makeover

After 57 workshops that have been 90% male, they held their first all-women-veteran workshop and invited OPERATION REINVENT to come in and stage makeovers for 25 women veterans who are just recently separated from the service.

OPERATION REINVENT went to work. We transformed a large conference room into a total beauty and fashion emporium. We kicked into gear our PROJECT MAKEOVER program. The women were treated to a complete personal makeover by a staff of hair and beauty professionals. We provided the women with detailed instruction on how to duplicate and maintain a professional image—both beauty and wardrobe—for job interviews and in their new professional lives.

OPERATION REINVENT brought in three corporate partners who contributed $35,000 in in-kind donations to make PROJECT MAKEOVER a spectacular success. 

  • Fantastic Sams provided 10 hairstylists for this event, a free follow-up haircut, and hair beauty products for each of the 25 women veterans.
  • Stila provided 6 make-up artists and donated a $300 professional-image make-up kit for each the 25 women.
  • Spiegel supplied a wardrobe consultation and $100 gift certificates for each woman.
  • We received local TV coverage and created a proof-of-concept video.

But most important was the individual feedback from these strong accomplished women:

…“It was an amazing day and words cannot thank you enough. What you are doing is changing lives, and I hope you truly know that. Thank you.” –EW

…“Seeing myself in a whole new light is empowering. I have not felt this confident in over 10 years. You do not know how much my life has been affected by your program in general and Fantastic Sams, Stila and Spiegel in particular. You completed the transformation to become the butterfly that I had hoped to be. Thank you!!!” –AG

This video captured the spirit of the day:


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